While top competitors are busy competing to keep their names on the top list, other online businesses who have just started are also busy making their names on the competition by learning and updating themselves with the popular keywords that the internet users are using when they browse the search engine. Yes, this is how online businesses do the competition. To increase search engine ranking means to increase their number of links as well from the other websites and to be updated with the latest profitable keywords. Links, on the other hands, are keywords as well, located in another’s website.